Rainbow Restoration driving growth with Pulse partnership

Repairers viewing peeling paint on interior ceiling

A leading disaster restoration and cleaning specialist has launched a 5-year technology programme to meet growing demand and support its ambitious plans to double in size over the next five years.

Rainbow Restoration, which has its head office in Nottingham and more than 50 franchises across the UK and Ireland, is making the investment to help transform its business processes, drive efficiencies and help recruit and develop its workforce.

At the heart of the programme will be the implementation of Restore Digital’s Pulse claims management platform, a highly customisable system that offers a suite of features designed to help manage, track and analyse the property claims and repair journey.

Rainbow has seen significant recent growth, driven predominantly by the increasing frequency of major surge events, including the rapid defrosting at the beginning of the year as well as the recent Autumn storms such as Agnes, Babet and Ciaran.

Mark McMullen, Managing Director of Rainbow Restoration, said the investment in technology was a critical pillar of its ongoing growth strategy and would provide myriad benefits across the business, both in the short and longer term.

He said: “We are continually looking at opportunities to enhance our efficiency and effectiveness while maintaining a consistently positive customer experience and having the right systems architecture in place is absolutely fundamental to those aims.

“With the increasing regularity of surge events, we are already seeing a significant increase in demand for our services across both residential and commercial sectors and this investment will enable us to build capacity through integrating our existing systems and improving our overall workflows.

“Going forward our aim is to use the very best technology to enable us to identify and resolve those pain points in the customer journey and create a process that is as intuitive and seamless as possible.

“Through working with the expert team at Restore Digital we are also able to continue to adapt our digital offer to meet the changing needs of our customers and respond to new market opportunities and further business growth.

“Embracing the opportunities that technology has to offer also helps to engage the hearts and minds of our existing team as well as future team members. Providing colleagues with the tools to enable them to do their job more effectively is central to creating an environment where everybody is able to flourish.”